www.britannica.com: On-Page SEO Analysis

Sitemap is not defined in Robots.txt!

You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.

A sitemap is a XML file where you can list the web pages of your site to tell Search Engines about the organization of your site content. Search engine web crawlers like read this file to better scan your site. Detailed description you can find in help menu Google .

FavIcon was not found

FavIcon image is not set or empty. Please add it to this page. Usually it should be done for whole website from settings in CMS or website template.

Favicon - logo/image for the website, displayed in the browser bookmarks, open browser pages and the DuckDuckgo results (and some others searching systems). Recommended to add Favicon to website to improve CTR in DuckDuckgo result, it attracts more attention to the website in result. Detailed description you can find in help menu on DuckDuckgo .

Text/code Ratio is bad

Ratio of the text on the page to the total number of html-code so too low - 22.417602135223 . It means that there is too much code and few text, it need to make the text advantage. Try to make styles in external CSS-files, and JavaScript-scripts to external JS-files. Also check HTML, probably it has something to optimize.

  • Text Length:
  • Total Length: 89171

The ratio of text on the page to html code directly affects the indexing by searching systems. Large amount of text is looking good for searching systems. Searching systems evaluate the content, rather than code, so the main part of the web-page should be full of text content. Recommended value - amount of the text on the page should be no less than %s%%.

Too much links was found

We found 124 of links, but it must be not over than 100 links per page

Internal relinking is very important for SEO. Downloading weight on main pages of your web-site by entering links from other pages, you improve the performance of pages that are referenced. If on the contrary share links to other resources - you give the weight and downloads to anothers resources rather than your pages. Remember, the single internal relinking is not enough for downloading weight on the web-site, requires makeup from other external resources. Maximum recommended number of links to external web-sites should not exceed 10%%. Despite the fact that the searching systems formally removed this limitation, its recommended to adhere to a reasonable number of links on a page. In our experience - it is not more than 100 links per page.

Inline CSS-styles was found

We detected inline-styles of coding design. There are 3 inline styles which robot has found. It's necessary to put them in a special CSS file

Examples:
  1. tag: div, style: width: 728px; height: 90px
  2. tag: div, style: display: none;
  3. tag: iframe, style: display:none;visibility:hidden

Inline-styles - styles which can't be taken out to a special CSS file, they set into HTML-code. This has negative impact on the page size. Inline-styles are also negatively affect the ratio of text to html-code, which must be kept within certain limits. Searching systems value the content of the page, instead of code.

You have open external links

You have 37 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.

  1. safe1.britannica.com
  2. corporate.britannica.com
  3. And 35 more...

According to Google and other SEs, using the rel=”nofollow” html attribute for a link stops it from being a vote for another page. In other words, whenever you use the nofollow html attribute on an outbound link, you are informing Google that you do not vote for this website and do not help it’s PageRank increase in anyway, saving your own page weight. Detailed description you can find in help menu Google .

Too much external links found

Now more than 34 % of links follow out of your site. You should decrease the number of external links and reach value of 10%.

When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Be smart use not more than 10% external links on page.

Title is on page!

Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:

Description is on page!

Good, this page have description tag! Don't forget to double check it for relevant keywords usage! Here is Description that you using:

H1 tag was detected!

Good, this page have H1 tag! Don't forget to double check it for relevant keywords usage! This is the text that you using here:

Open Graph tags used correct!

Good, this page have optimized for social sharing! Here is the data that will be shared:

  1. OG:TITLE - "Encyclopedia Britannica"
  2. OG:DESCRIPTION - "Explore the updated online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of "
  3. OG:IMAGE - "https://www.britannica.com/resources/images/social/eb-thistle-social-image.jpg"
  4. OG:TYPE - "website"

URL is good for SEO!

Well done, this page using static URL address without GET-settings.

Title length is in optimal range!

Good! The length are optimal! Do not forget to double check that you use the main keywords in it. This is the text that you using here:

Encyclopedia Britannica | Britannica.com

H1 tag is not empty!

Explore Encyclopedia Britannica

Description looks nice!

Good! Just be sure that description use all important keywords.

  1. Explore the updated online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of articles, biographies, videos, images, and Web sites.

Robots.txt file is available!

Page size is optimal!

Size of the page code is about 88 Kb and not exceed recommended amount 500 Kb.

You using Gzip - excellent!

Looks like page will be download fast.

META tags are not blocking page!

It should indexing normal. No META-robots restrictions was found.

No iframes found!

Good! Search engines don't like when you using iframes.

H2 tags using well!

Well done, you can face H2 tag about 4 times! Just make sure that you using important keywords with H2 tag.

  1. Trending Articles
  2. Trending Lists
  3. And 2 more...

Strong tag using well

Technically everything looks good! Just make sure that you mark most important keywords.

All images are optimized!

Good! Just be sure that images use relevant descriptions.

Content-Encoding is correct

Images usage well!

Well done, you can use 27 images on the page! Searching systems loves rich-content and rich variety of content pages.

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