www.homestreet.com: On-Page SEO Analysis

Page Description was not found

META Description tag not set! It's necessary to add into META Description tag a brief description of the page and include the most important keywords. Recommended META Description length - from 70 to 160 symbols, this is optimally for Google, Yahoo and Bing.

META Description tag - next on the tag relevance after Title Tag with working on internal optimization. Despite, that searching system not attach great importance in page ranking, of META Description tag attractiveness depends CTR (click through rate) on the website in the searching result, because frequent result is based on Title tag and Description. Include into the qualitative short description of the page, which can attract potential visitors, which view the search results in Google, Yahoo or Bing. Detailed description you can find in help menu on Google .

Several H1 tag usage was found

You use H1 tag 4 times! It's necessary to leave just one important H1 title. It should include the main keywords. Also make sure that it does not reword Title tag.

  1. HomeStreet Bank
  2. Search
  3. And 2 more...

H1 tag - this is the main title of the page, H2 - subtitle. They are used to highlight summary and paragraphs of the text on the page. Numbers from H tags determine their importance, depending of the level of a title, for example H1, H2, H3, H4, H5 and etc. H1 - high priority, H2 - lower priority and so on. This is done primarily for the convenience of reading material and highlight the most important text titles, but H1 and H2 tags are also taken into consideration by searching systems while ranking. H3, H4, H5 tags H3, H4, H5 tags and others do not have such impact on the raking of a website as H1 and H2 do, but using to improve the visual text. H1 tag should be used only once per page, H2-H5 tags can be used in any quantity. Detailed description you can find in Starter Guide from Google .

There is no Open Graph tags was found

This is good practice to use at list next 3 og tags: og:title, og:image, og:description, og:type. You didn't use any one.

The Open Graph tags enables any web page to become a rich object in a social network. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. Some times ago Search Engine bots starts using this protocol as one of the metric of good optimised website. Lear more about Open Graph Protocol .

Sitemap is not defined in Robots.txt!

You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.

A sitemap is a XML file where you can list the web pages of your site to tell Search Engines about the organization of your site content. Search engine web crawlers like read this file to better scan your site. Detailed description you can find in help menu Google .

The Title tag is out of optimal length

Length of the title tag that you use is 9 symbols. Recommended Title tag length starts from 10 and up to 60-70 symbols.

Home

Title tag - one of the most important tags for internal website optimization. First of all, searching systems attach great importance to the title tag in page ranking, secondly CTR (click through rate) depends of title tag attractiveness through the website in searching result. Make sure that it contains most important keywords for the page. Detailed description you can find in help menu Google .

FavIcon was not found

FavIcon image is not set or empty. Please add it to this page. Usually it should be done for whole website from settings in CMS or website template.

Favicon - logo/image for the website, displayed in the browser bookmarks, open browser pages and the DuckDuckgo results (and some others searching systems). Recommended to add Favicon to website to improve CTR in DuckDuckgo result, it attracts more attention to the website in result. Detailed description you can find in help menu on DuckDuckgo .

You don't use compression

Server does not use any data compression method. Data compression on http-server allows to improve the page upload speed due to their compression. Searching systems love fast content.

Compression of http pages allows significantly accelerate the processing of the pages by searching systems due to the reduction of their size during download. Using of compression allows to reduce page size up to 5 times. Searching systems are critical to the page upload speed. As faster it works - then more pages can be indexed by searching system. Detailed description you can find in help menu on Google .

Text/code Ratio is bad

Ratio of the text on the page to the total number of html-code so too low - 14.929715493217 . It means that there is too much code and few text, it need to make the text advantage. Try to make styles in external CSS-files, and JavaScript-scripts to external JS-files. Also check HTML, probably it has something to optimize.

  • Text Length:
  • Total Length: 32653

The ratio of text on the page to html code directly affects the indexing by searching systems. Large amount of text is looking good for searching systems. Searching systems evaluate the content, rather than code, so the main part of the web-page should be full of text content. Recommended value - amount of the text on the page should be no less than %s%%.

Too much links was found

We found 141 of links, but it must be not over than 100 links per page

Internal relinking is very important for SEO. Downloading weight on main pages of your web-site by entering links from other pages, you improve the performance of pages that are referenced. If on the contrary share links to other resources - you give the weight and downloads to anothers resources rather than your pages. Remember, the single internal relinking is not enough for downloading weight on the web-site, requires makeup from other external resources. Maximum recommended number of links to external web-sites should not exceed 10%%. Despite the fact that the searching systems formally removed this limitation, its recommended to adhere to a reasonable number of links on a page. In our experience - it is not more than 100 links per page.

Inline CSS-styles was found

We detected inline-styles of coding design. There are 8 inline styles which robot has found. It's necessary to put them in a special CSS file

Examples:
  1. tag: a, style: display: none;
  2. tag: div, style: width:620ox;height:360px;
  3. tag: div, style: width: 600px; margin-left: 110px; font-size: 16px; color: #ff0000;
  4. tag: ul, style: display: none;
  5. tag: ul, style: display: none;

Inline-styles - styles which can't be taken out to a special CSS file, they set into HTML-code. This has negative impact on the page size. Inline-styles are also negatively affect the ratio of text to html-code, which must be kept within certain limits. Searching systems value the content of the page, instead of code.

You have open external links

You have 15 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.

  1. twitter.com
  2. www.facebook.com
  3. And 13 more...

According to Google and other SEs, using the rel=”nofollow” html attribute for a link stops it from being a vote for another page. In other words, whenever you use the nofollow html attribute on an outbound link, you are informing Google that you do not vote for this website and do not help it’s PageRank increase in anyway, saving your own page weight. Detailed description you can find in help menu Google .

Too much external links found

Now more than 11 % of links follow out of your site. You should decrease the number of external links and reach value of 10%.

When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Be smart use not more than 10% external links on page.

You are not using the power of strong text

Use strong tag to mark the most important keywords at your page.

Extracting text by strong type is used for obvious highlighting of small part of the text.Searching systems also sense the strong typed text as signal for a particular selection of text and taking this information into account when ranking pages. You don't need to make all the text strong, the percentage of strong to simple type should not exceed 10%. Despite the fact that browsers render both of the tags b and strong, recommended to use exactly strong tag.

Gzip Header is not correct or empty

"Content-Encoding" should have "gzip" value or other correct value.

"Content-Encoding: gzip" allow browser to build page correct. Search engines loves when you help browser to do so.

Title is on page!

Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:

URL is good for SEO!

Well done, this page using static URL address without GET-settings.

H1 tag is not empty!

HomeStreet Bank

Robots.txt file is available!

Page size is optimal!

Size of the page code is about 32 Kb and not exceed recommended amount 500 Kb.

META tags are not blocking page!

It should indexing normal. No META-robots restrictions was found.

No iframes found!

Good! Search engines don't like when you using iframes.

H2 tags using well!

Well done, you can face H2 tag about 2 times! Just make sure that you using important keywords with H2 tag.

  1. Branch Locations
  2. Branch Locations

All images are optimized!

Good! Just be sure that images use relevant descriptions.

Images usage well!

Well done, you can use 5 images on the page! Searching systems loves rich-content and rich variety of content pages.

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