www.icm-net.ru: On-Page SEO Analysis

There is no Open Graph tags was found

This is good practice to use at list next 3 og tags: og:title, og:image, og:description, og:type. You didn't use any one.

The Open Graph tags enables any web page to become a rich object in a social network. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. Some times ago Search Engine bots starts using this protocol as one of the metric of good optimised website. Lear more about Open Graph Protocol .

Sitemap is not defined in Robots.txt!

You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.

A sitemap is a XML file where you can list the web pages of your site to tell Search Engines about the organization of your site content. Search engine web crawlers like read this file to better scan your site. Detailed description you can find in help menu Google .

The Title tag is out of optimal length

Length of the title tag that you use is 154 symbols. Recommended Title tag length starts from 10 and up to 60-70 symbols.

Innovative Construction Management. Инновационное управление строительством (строительство офисов, строительство торговых центров, строительство складов)

Title tag - one of the most important tags for internal website optimization. First of all, searching systems attach great importance to the title tag in page ranking, secondly CTR (click through rate) depends of title tag attractiveness through the website in searching result. Make sure that it contains most important keywords for the page. Detailed description you can find in help menu Google .

FavIcon was not found

FavIcon image is not set or empty. Please add it to this page. Usually it should be done for whole website from settings in CMS or website template.

Favicon - logo/image for the website, displayed in the browser bookmarks, open browser pages and the DuckDuckgo results (and some others searching systems). Recommended to add Favicon to website to improve CTR in DuckDuckgo result, it attracts more attention to the website in result. Detailed description you can find in help menu on DuckDuckgo .

You don't use compression

Server does not use any data compression method. Data compression on http-server allows to improve the page upload speed due to their compression. Searching systems love fast content.

Compression of http pages allows significantly accelerate the processing of the pages by searching systems due to the reduction of their size during download. Using of compression allows to reduce page size up to 5 times. Searching systems are critical to the page upload speed. As faster it works - then more pages can be indexed by searching system. Detailed description you can find in help menu on Google .

Inline CSS-styles was found

We detected inline-styles of coding design. There are 17 inline styles which robot has found. It's necessary to put them in a special CSS file

Examples:
  1. tag: div, style: color:#AD2626; font-weight:bold; padding: 0px 5px 5px 0px;
  2. tag: img, style: background-image: url(unitimages/proekt.illystr.jpg);
  3. tag: img, style: background-image: url(unitimages/stroy.illystr.jpg);
  4. tag: img, style: background-image: url(unitimages/recons.illystr.jpg);
  5. tag: img, style: background-image: url(unitimages/pere.illystr.jpg);

Inline-styles - styles which can't be taken out to a special CSS file, they set into HTML-code. This has negative impact on the page size. Inline-styles are also negatively affect the ratio of text to html-code, which must be kept within certain limits. Searching systems value the content of the page, instead of code.

You have open external links

You have 3 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.

  1. eng.icm-net.ru
  2. www.demis.ru

According to Google and other SEs, using the rel=”nofollow” html attribute for a link stops it from being a vote for another page. In other words, whenever you use the nofollow html attribute on an outbound link, you are informing Google that you do not vote for this website and do not help it’s PageRank increase in anyway, saving your own page weight. Detailed description you can find in help menu Google .

Alt attribute is missing

Alt attributes with image description can't found at 20 images. Add the alt attribute and point it in to a brief description of the image. It can help to rank site with keywords from the images.

Images URLs:
  1. unitimages/icons.mail.gif
  2. img/spacer.gif
  3. img/spacer.gif
  4. img/spacer.gif
  5. img/spacer.gif

Searching systems loves rich-content and rich variety of content pages. Therefore, we recommend to add images on the page with using img tags. For each img image must be registered alternative alt tag. Firstly, it can be shown on the web-site when images are disabled, secondly searching systems getting smarter thought with every passing day, but it not already learned to massively recognize images, and it analyze the essence of the image in the text, spelled out in the alt attribute. This is also attract more additional visitors from the "Search by image" in Google, Yahoo and Bing. There is another way for adding images - through the CSS styles, but in this case they not require alt attribute, but it not ranked by searching systems. Detailed description you can find in help menu on Google .

Gzip Header is not correct or empty

"Content-Encoding" should have "gzip" value or other correct value.

"Content-Encoding: gzip" allow browser to build page correct. Search engines loves when you help browser to do so.

Title is on page!

Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:

Description is on page!

Good, this page have description tag! Don't forget to double check it for relevant keywords usage! Here is Description that you using:

H1 tag was detected!

Good, this page have H1 tag! Don't forget to double check it for relevant keywords usage! This is the text that you using here:

URL is good for SEO!

Well done, this page using static URL address without GET-settings.

H1 tag is not empty!

Инновационное управление проектами (строительство офисов, многофункциональных центров, строительство торговых центров, банков, производственных и жилых помещений, строительство складов)

Description looks nice!

Good! Just be sure that description use all important keywords.

  1. Управляющая строительная компания ICM выполняет функции генерального подрядчика

Robots.txt file is available!

Page size is optimal!

Size of the page code is about 22 Kb and not exceed recommended amount 500 Kb.

META tags are not blocking page!

It should indexing normal. No META-robots restrictions was found.

Text/Code ratio a good!

The current ratio of Text/Code is 40.864274293835 . Well done, ratio of text on the page to the amount of html-code is okay.

It's all good with links

Well done, analyzed page found 67 of links and this satisfies the searching systems requirements (not over than 100 links per page).

No iframes found!

Good! Search engines don't like when you using iframes.

H2 tags using well!

Well done, you can face H2 tag about 5 times! Just make sure that you using important keywords with H2 tag.

  1. Формы предоставления услуг
  2. Виды услуг
  3. And 3 more...

Everything ok with external links

When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Now this number is 5 % and this is good.

Strong tag using well

Technically everything looks good! Just make sure that you mark most important keywords.

Images usage well!

Well done, you can use 26 images on the page! Searching systems loves rich-content and rich variety of content pages.

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