META Description tag not set! It's necessary to add into META Description tag a brief description of the page and include the most important keywords. Recommended META Description length - from 70 to 160 symbols, this is optimally for Google, Yahoo and Bing.
H1 is not set or empty. It's necessary to add ONE H1, which include the most important keyword.
This is good practice to use at list next 3 og tags: og:title, og:image, og:description, og:type. You didn't use any one.
You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.
FavIcon image is not set or empty. Please add it to this page. Usually it should be done for whole website from settings in CMS or website template.
Server does not use any data compression method. Data compression on http-server allows to improve the page upload speed due to their compression. Searching systems love fast content.
H2 tags are not set or empty. It's necessary to add one or more titles, which includes the most important keywords and frame them by H2 tags
You have 1 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.
Now more than 25 % of links follow out of your site. You should decrease the number of external links and reach value of 10%.
Alt attributes with image description can't found at 7 images. Add the alt attribute and point it in to a brief description of the image. It can help to rank site with keywords from the images.
Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:
Well done, this page using static URL address without GET-settings.
Good! The length are optimal! Do not forget to double check that you use the main keywords in it. This is the text that you using here:
Shipito - management software
Size of the page code is about 8 Kb and not exceed recommended amount 500 Kb.
It should indexing normal. No META-robots restrictions was found.
Well done, analyzed page found 4 of links and this satisfies the searching systems requirements (not over than 100 links per page).
Well done, there are no inline-styles in the analyzed page code.
Good! Search engines don't like when you using iframes.
Technically everything looks good! Just make sure that you mark most important keywords.
Well done, you can use 7 images on the page! Searching systems loves rich-content and rich variety of content pages.