www.kornferry.com: On-Page SEO Analysis

H1 Tag was not found

H1 is not set or empty. It's necessary to add ONE H1, which include the most important keyword.

H1 tag - this is the main title of the page, H2 - subtitle. They are used to highlight summary and paragraphs of the text on the page. Numbers from H tags determine their importance, depending of the level of a title, for example H1, H2, H3, H4, H5 and etc. H1 - high priority, H2 - lower priority and so on. This is done primarily for the convenience of reading material and highlight the most important text titles, but H1 and H2 tags are also taken into consideration by searching systems while ranking. H3, H4, H5 tags H3, H4, H5 tags and others do not have such impact on the raking of a website as H1 and H2 do, but using to improve the visual text. H1 tag should be used only once per page, H2-H5 tags can be used in any quantity. Detailed description you can find in Starter Guide from Google .

There is no Open Graph tags was found

This is good practice to use at list next 3 og tags: og:title, og:image, og:description, og:type. You didn't use any one.

The Open Graph tags enables any web page to become a rich object in a social network. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. Some times ago Search Engine bots starts using this protocol as one of the metric of good optimised website. Lear more about Open Graph Protocol .

Description is too long

Length of the Description should be in the range from 70 to 160.

Korn Ferry helps leaders & organizations succeed by releasing the full potential of people through our full suite of talent strategy tools & consulting services.

META Description tag - next on the tag relevance with working on internal optimization. Despite, that searching system not attach great importance in page ranking, of META Description tag attractiveness depends CTR (click through rate) on the website in the searching result, because frequent result is based on Title tag and Description. Include into the qualitative short description of the page, which can attract potential visitors, which view the search results in Google, Yahoo or Bing. Detailed description you can find in help menu on Google .

Too much links was found

We found 135 of links, but it must be not over than 100 links per page

Internal relinking is very important for SEO. Downloading weight on main pages of your web-site by entering links from other pages, you improve the performance of pages that are referenced. If on the contrary share links to other resources - you give the weight and downloads to anothers resources rather than your pages. Remember, the single internal relinking is not enough for downloading weight on the web-site, requires makeup from other external resources. Maximum recommended number of links to external web-sites should not exceed 10%%. Despite the fact that the searching systems formally removed this limitation, its recommended to adhere to a reasonable number of links on a page. In our experience - it is not more than 100 links per page.

Inline CSS-styles was found

We detected inline-styles of coding design. There are 4 inline styles which robot has found. It's necessary to put them in a special CSS file

Examples:
  1. tag: iframe, style: display:none;visibility:hidden
  2. tag: div, style: display:none;
  3. tag: ul, style: display:none
  4. tag: a, style: text-decoration: underline;

Inline-styles - styles which can't be taken out to a special CSS file, they set into HTML-code. This has negative impact on the page size. Inline-styles are also negatively affect the ratio of text to html-code, which must be kept within certain limits. Searching systems value the content of the page, instead of code.

You have open external links

You have 21 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.

  1. store.lominger.com
  2. www.haygroup.com
  3. And 19 more...

According to Google and other SEs, using the rel=”nofollow” html attribute for a link stops it from being a vote for another page. In other words, whenever you use the nofollow html attribute on an outbound link, you are informing Google that you do not vote for this website and do not help it’s PageRank increase in anyway, saving your own page weight. Detailed description you can find in help menu Google .

Too much external links found

Now more than 16 % of links follow out of your site. You should decrease the number of external links and reach value of 10%.

When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Be smart use not more than 10% external links on page.

You are not using the power of strong text

Use strong tag to mark the most important keywords at your page.

Extracting text by strong type is used for obvious highlighting of small part of the text.Searching systems also sense the strong typed text as signal for a particular selection of text and taking this information into account when ranking pages. You don't need to make all the text strong, the percentage of strong to simple type should not exceed 10%. Despite the fact that browsers render both of the tags b and strong, recommended to use exactly strong tag.

Alt attribute is missing

Alt attributes with image description can't found at 12 images. Add the alt attribute and point it in to a brief description of the image. It can help to rank site with keywords from the images.

Images URLs:
  1. http://www.kornferry.com/skin/frontend/enterprise/
  2. http://www.kornferry.com/skin/frontend/enterprise/

Searching systems loves rich-content and rich variety of content pages. Therefore, we recommend to add images on the page with using img tags. For each img image must be registered alternative alt tag. Firstly, it can be shown on the web-site when images are disabled, secondly searching systems getting smarter thought with every passing day, but it not already learned to massively recognize images, and it analyze the essence of the image in the text, spelled out in the alt attribute. This is also attract more additional visitors from the "Search by image" in Google, Yahoo and Bing. There is another way for adding images - through the CSS styles, but in this case they not require alt attribute, but it not ranked by searching systems. Detailed description you can find in help menu on Google .

Title is on page!

Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:

Description is on page!

Good, this page have description tag! Don't forget to double check it for relevant keywords usage! Here is Description that you using:

URL is good for SEO!

Well done, this page using static URL address without GET-settings.

Sitemap.xml is defined!

Title length is in optimal range!

Good! The length are optimal! Do not forget to double check that you use the main keywords in it. This is the text that you using here:

Korn Ferry | Executive Search, Leadership, Rewards, Strategy, RPO

Favicon was found!

There is Favicon image on the page. This can provide a higher CTR in search results compared with Favicon absence.

Favicon that was used:

Robots.txt file is available!

Page size is optimal!

Size of the page code is about 78 Kb and not exceed recommended amount 500 Kb.

You using Gzip - excellent!

Looks like page will be download fast.

META tags are not blocking page!

It should indexing normal. No META-robots restrictions was found.

Text/Code ratio a good!

The current ratio of Text/Code is 52.211423913725 . Well done, ratio of text on the page to the amount of html-code is okay.

No iframes found!

Good! Search engines don't like when you using iframes.

H2 tags using well!

Well done, you can face H2 tag about 3 times! Just make sure that you using important keywords with H2 tag.

  1. Korn Ferry Advance A new specialized service designed to help professionals execute strategic job transitions.
  2. Embed the ability to constantly transform into your organization’s DNA.

Content-Encoding is correct

Images usage well!

Well done, you can use 13 images on the page! Searching systems loves rich-content and rich variety of content pages.

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