www.niveausa.com: On-Page SEO Analysis

H1 Tag was not found

H1 is not set or empty. It's necessary to add ONE H1, which include the most important keyword.

H1 tag - this is the main title of the page, H2 - subtitle. They are used to highlight summary and paragraphs of the text on the page. Numbers from H tags determine their importance, depending of the level of a title, for example H1, H2, H3, H4, H5 and etc. H1 - high priority, H2 - lower priority and so on. This is done primarily for the convenience of reading material and highlight the most important text titles, but H1 and H2 tags are also taken into consideration by searching systems while ranking. H3, H4, H5 tags H3, H4, H5 tags and others do not have such impact on the raking of a website as H1 and H2 do, but using to improve the visual text. H1 tag should be used only once per page, H2-H5 tags can be used in any quantity. Detailed description you can find in Starter Guide from Google .

There is no Open Graph tags was found

This is good practice to use at list next 3 og tags: og:title, og:image, og:description, og:type. You didn't use any one.

The Open Graph tags enables any web page to become a rich object in a social network. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. Some times ago Search Engine bots starts using this protocol as one of the metric of good optimised website. Lear more about Open Graph Protocol .

Sitemap is not defined in Robots.txt!

You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.

A sitemap is a XML file where you can list the web pages of your site to tell Search Engines about the organization of your site content. Search engine web crawlers like read this file to better scan your site. Detailed description you can find in help menu Google .

Text/code Ratio is bad

Ratio of the text on the page to the total number of html-code so too low - 20.652429007275 . It means that there is too much code and few text, it need to make the text advantage. Try to make styles in external CSS-files, and JavaScript-scripts to external JS-files. Also check HTML, probably it has something to optimize.

  • Text Length:
  • Total Length: 85220

The ratio of text on the page to html code directly affects the indexing by searching systems. Large amount of text is looking good for searching systems. Searching systems evaluate the content, rather than code, so the main part of the web-page should be full of text content. Recommended value - amount of the text on the page should be no less than %s%%.

Inline CSS-styles was found

We detected inline-styles of coding design. There are 8 inline styles which robot has found. It's necessary to put them in a special CSS file

Examples:
  1. tag: iframe, style: display:none
  2. tag: iframe, style: display:none;visibility:hidden
  3. tag: iframe, style: display:none;visibility:hidden
  4. tag: div, style: display: none;
  5. tag: iframe, style: display:none

Inline-styles - styles which can't be taken out to a special CSS file, they set into HTML-code. This has negative impact on the page size. Inline-styles are also negatively affect the ratio of text to html-code, which must be kept within certain limits. Searching systems value the content of the page, instead of code.

Iframes detected on this page!

There are 3 iframe blocks on the page. Avoid them if it's possible, because their content will not be indexed.

Here where they follow:
  1. https://2718313.fls.doubleclick.net/activityi;src=
  2. https://2718313.fls.doubleclick.net/activityi;src=
Iframe tags make it possible to insert to the page elements from other web-pages, such as advertising, widgets, news blocks and etc. Searching systems do not see their content and cant assess all of their value and utility for this page. In this wise the content which display through the iframe will not be indexed. For convenience we have excluded simple tags of social networks, advertising, and similar networks. Detailed description you can find in help menu Google .

You have open external links

You have 6 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.

  1. www.facebook.com
  2. twitter.com
  3. And 4 more...

According to Google and other SEs, using the rel=”nofollow” html attribute for a link stops it from being a vote for another page. In other words, whenever you use the nofollow html attribute on an outbound link, you are informing Google that you do not vote for this website and do not help it’s PageRank increase in anyway, saving your own page weight. Detailed description you can find in help menu Google .

You are not using the power of strong text

Use strong tag to mark the most important keywords at your page.

Extracting text by strong type is used for obvious highlighting of small part of the text.Searching systems also sense the strong typed text as signal for a particular selection of text and taking this information into account when ranking pages. You don't need to make all the text strong, the percentage of strong to simple type should not exceed 10%. Despite the fact that browsers render both of the tags b and strong, recommended to use exactly strong tag.

Alt attribute is missing

Alt attributes with image description can't found at 25 images. Add the alt attribute and point it in to a brief description of the image. It can help to rank site with keywords from the images.

Images URLs:
  1. ../../img/presentation/homepage-rework/stage-next.
  2. ../../img/presentation/homepage-rework/stage-prev.
  3. ../../img/presentation/homepage-rework/stage-next-
  4. ../../img/presentation/homepage-rework/stage-prev-
  5. ../../img/presentation/homepage-rework/carousel-co

Searching systems loves rich-content and rich variety of content pages. Therefore, we recommend to add images on the page with using img tags. For each img image must be registered alternative alt tag. Firstly, it can be shown on the web-site when images are disabled, secondly searching systems getting smarter thought with every passing day, but it not already learned to massively recognize images, and it analyze the essence of the image in the text, spelled out in the alt attribute. This is also attract more additional visitors from the "Search by image" in Google, Yahoo and Bing. There is another way for adding images - through the CSS styles, but in this case they not require alt attribute, but it not ranked by searching systems. Detailed description you can find in help menu on Google .

Title is on page!

Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:

Description is on page!

Good, this page have description tag! Don't forget to double check it for relevant keywords usage! Here is Description that you using:

URL is good for SEO!

Well done, this page using static URL address without GET-settings.

Title length is in optimal range!

Good! The length are optimal! Do not forget to double check that you use the main keywords in it. This is the text that you using here:

NIVEA - Home of skin care products | NIVEA®

Description looks nice!

Good! Just be sure that description use all important keywords.

  1. Visit the NIVEA site for skin care advice and discover the latest product innovations.

Favicon was found!

There is Favicon image on the page. This can provide a higher CTR in search results compared with Favicon absence.

Favicon that was used:

Robots.txt file is available!

Page size is optimal!

Size of the page code is about 84 Kb and not exceed recommended amount 500 Kb.

You using Gzip - excellent!

Looks like page will be download fast.

META tags are not blocking page!

It should indexing normal. No META-robots restrictions was found.

It's all good with links

Well done, analyzed page found 69 of links and this satisfies the searching systems requirements (not over than 100 links per page).

H2 tags using well!

Well done, you can face H2 tag about 4 times! Just make sure that you using important keywords with H2 tag.

Everything ok with external links

When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Now this number is 9 % and this is good.

Content-Encoding is correct

Images usage well!

Well done, you can use 52 images on the page! Searching systems loves rich-content and rich variety of content pages.

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