www.parkplaza.com: On-Page SEO Analysis

H1 Tag was not found

H1 is not set or empty. It's necessary to add ONE H1, which include the most important keyword.

H1 tag - this is the main title of the page, H2 - subtitle. They are used to highlight summary and paragraphs of the text on the page. Numbers from H tags determine their importance, depending of the level of a title, for example H1, H2, H3, H4, H5 and etc. H1 - high priority, H2 - lower priority and so on. This is done primarily for the convenience of reading material and highlight the most important text titles, but H1 and H2 tags are also taken into consideration by searching systems while ranking. H3, H4, H5 tags H3, H4, H5 tags and others do not have such impact on the raking of a website as H1 and H2 do, but using to improve the visual text. H1 tag should be used only once per page, H2-H5 tags can be used in any quantity. Detailed description you can find in Starter Guide from Google .

Some of important Open Graph tags was not found or empty

OG:DESCRIPTION was not implemented or empty.

  1. OG:TITLE - "Hotels - Park Plaza | Hotel Reservations, Hotel De"
  2. OG:DESCRIPTION - ""
  3. OG:IMAGE - "https://cache.carlsonhotels.com/ow-cms/pkp/images/logo/PKP_logo_200x200.png"
  4. OG:TYPE - "hotel"

The Open Graph tags enables any web page to become a rich object in a social network. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. Some times ago Search Engine bots starts using this protocol as one of the metric of good optimised website. Lear more about Open Graph Protocol .

Sitemap is not defined in Robots.txt!

You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.

A sitemap is a XML file where you can list the web pages of your site to tell Search Engines about the organization of your site content. Search engine web crawlers like read this file to better scan your site. Detailed description you can find in help menu Google .

Text/code Ratio is bad

Ratio of the text on the page to the total number of html-code so too low - 9.8439958813358 . It means that there is too much code and few text, it need to make the text advantage. Try to make styles in external CSS-files, and JavaScript-scripts to external JS-files. Also check HTML, probably it has something to optimize.

  • Text Length:
  • Total Length: 102946

The ratio of text on the page to html code directly affects the indexing by searching systems. Large amount of text is looking good for searching systems. Searching systems evaluate the content, rather than code, so the main part of the web-page should be full of text content. Recommended value - amount of the text on the page should be no less than %s%%.

Inline CSS-styles was found

We detected inline-styles of coding design. There are 148 inline styles which robot has found. It's necessary to put them in a special CSS file

Examples:
  1. tag: div, style: display: none;
  2. tag: div, style: display: none;
  3. tag: div, style: height:97px;
  4. tag: div, style: text-align:center
  5. tag: div, style: padding-top:20px

Inline-styles - styles which can't be taken out to a special CSS file, they set into HTML-code. This has negative impact on the page size. Inline-styles are also negatively affect the ratio of text to html-code, which must be kept within certain limits. Searching systems value the content of the page, instead of code.

H2 Tags was not found

H2 tags are not set or empty. It's necessary to add one or more titles, which includes the most important keywords and frame them by H2 tags

H1 tag - this is the main title of the page, H2 - subtitle. They are used to highlight summary and paragraphs of the text on the page. Numbers from H tags determine their importance, depending of the level of a title, for example H1, H2, H3, H4, H5 and etc. H1 - high priority, H2 - lower priority and so on. This is done primarily for the convenience of reading material and highlight the most important text titles, but H1 and H2 tags are also taken into consideration by searching systems while ranking. H3, H4, H5 tags H3, H4, H5 tags and others do not have such impact on the raking of a website as H1 and H2 do, but using to improve the visual text. H1 tag should be used only once per page, H2-H5 tags can be used in any quantity. Detailed description you can find in Starter Guide from Google .

You have open external links

You have 19 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.

  1. www.facebook.com
  2. www.twitter.com
  3. And 17 more...

According to Google and other SEs, using the rel=”nofollow” html attribute for a link stops it from being a vote for another page. In other words, whenever you use the nofollow html attribute on an outbound link, you are informing Google that you do not vote for this website and do not help it’s PageRank increase in anyway, saving your own page weight. Detailed description you can find in help menu Google .

Too much external links found

Now more than 21 % of links follow out of your site. You should decrease the number of external links and reach value of 10%.

When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Be smart use not more than 10% external links on page.

Alt attribute is missing

Alt attributes with image description can't found at 3 images. Add the alt attribute and point it in to a brief description of the image. It can help to rank site with keywords from the images.

Images URLs:
  1. /images/spinner.gif
  2. https://cache.carlsonhotels.com/ow-cms/pkp/footer/
  3. https://cache.carlsonhotels.com/ow-cms/pkp/footer/

Searching systems loves rich-content and rich variety of content pages. Therefore, we recommend to add images on the page with using img tags. For each img image must be registered alternative alt tag. Firstly, it can be shown on the web-site when images are disabled, secondly searching systems getting smarter thought with every passing day, but it not already learned to massively recognize images, and it analyze the essence of the image in the text, spelled out in the alt attribute. This is also attract more additional visitors from the "Search by image" in Google, Yahoo and Bing. There is another way for adding images - through the CSS styles, but in this case they not require alt attribute, but it not ranked by searching systems. Detailed description you can find in help menu on Google .

Title is on page!

Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:

Description is on page!

Good, this page have description tag! Don't forget to double check it for relevant keywords usage! Here is Description that you using:

URL is good for SEO!

Well done, this page using static URL address without GET-settings.

Title length is in optimal range!

Good! The length are optimal! Do not forget to double check that you use the main keywords in it. This is the text that you using here:

Hotels - Park Plaza | Hotel Reservations, Hotel Deals

Description looks nice!

Good! Just be sure that description use all important keywords.

  1. Official website. Park Plaza Hotels & Resorts in top destinations like London and Berlin. For business and leasure. Book here for the best available rates.

Favicon was found!

There is Favicon image on the page. This can provide a higher CTR in search results compared with Favicon absence.

Favicon that was used:

Robots.txt file is available!

Page size is optimal!

Size of the page code is about 101 Kb and not exceed recommended amount 500 Kb.

You using Gzip - excellent!

Looks like page will be download fast.

META tags are not blocking page!

It should indexing normal. No META-robots restrictions was found.

It's all good with links

Well done, analyzed page found 91 of links and this satisfies the searching systems requirements (not over than 100 links per page).

No iframes found!

Good! Search engines don't like when you using iframes.

Strong tag using well

Technically everything looks good! Just make sure that you mark most important keywords.

Content-Encoding is correct

Images usage well!

Well done, you can use 27 images on the page! Searching systems loves rich-content and rich variety of content pages.

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