H1 is not set or empty. It's necessary to add ONE H1, which include the most important keyword.
This is good practice to use at list next 3 og tags: og:title, og:image, og:description, og:type. You didn't use any one.
You should define url of sitemap.xml in Robots.txt. It's very important to make your site more transparent for Search Engines and increase number of pages in Search Engine results.
Length of the Description should be in the range from 70 to 160.
Studio Lighting for Professional Photographers - Factory Direct Sales of AlienBees, DigiBees, White Lightning, and Einstein Flash Units and Accessories designed by Paul C. Buff
FavIcon image is not set or empty. Please add it to this page. Usually it should be done for whole website from settings in CMS or website template.
Server does not use any data compression method. Data compression on http-server allows to improve the page upload speed due to their compression. Searching systems love fast content.
We detected inline-styles of coding design. There are 13 inline styles which robot has found. It's necessary to put them in a special CSS file
- tag: img, style: float: left; padding-left: 0px; padding-right: 2px; padding-top: 5px;
- tag: button, style: margin-top: 6px;
- tag: div, style: padding-bottom: 40px;
- tag: div, style: margin-right: 10px; float: left;
- tag: div, style: float: left;
H2 tags are not set or empty. It's necessary to add one or more titles, which includes the most important keywords and frame them by H2 tags
You have 9 external links that is not using rel="nofollow" link attribute. Add rel="nofollow" to increase the weight of the page.
- And 7 more...
Use strong tag to mark the most important keywords at your page.
"Content-Encoding" should have "gzip" value or other correct value.
Good, this page have title tag! Don't forget to double check it for relevant keywords usage! Here is title that you using:
Good, this page have description tag! Don't forget to double check it for relevant keywords usage! Here is Description that you using:
Well done, this page using static URL address without GET-settings.
Good! The length are optimal! Do not forget to double check that you use the main keywords in it. This is the text that you using here:
Paul C. Buff, Inc.
Size of the page code is about 16 Kb and not exceed recommended amount 500 Kb.
It should indexing normal. No META-robots restrictions was found.
The current ratio of Text/Code is 32.264504054897 . Well done, ratio of text on the page to the amount of html-code is okay.
Well done, analyzed page found 96 of links and this satisfies the searching systems requirements (not over than 100 links per page).
Good! Search engines don't like when you using iframes.
When you using external linking you have 2 things to remember: 1) you lose your page weight and follow it to other pages 2) if you have a lot of external links Search Engine can mark you as doorway or pay-link site. Now this number is 10 % and this is good.
Good! Just be sure that images use relevant descriptions.
Well done, you can use 12 images on the page! Searching systems loves rich-content and rich variety of content pages.